HA9 Task 4 - Conclusion

After looking through both my primary and secondary research, I believe I know what the target audience for GTA 5 is.

As I was looking at my secondary evidence, I came to the conclusion that the target audience for the game was for young males, around the age of 18. My reasoning is that the game features a male-dominant cast in the story, and the majority of the gameplay involves guns, cars, and general violence, which would seem to appeal much more to a young male audience than a female one.
The results of my primary research support this, as all of my responders were male, and most were below the age of 18.

Overall, I think that my secondary research was much more successful than my primary research. This is because it was much easier to gather information, due to GTA 5's popularity, and because of multiple controversies that have spawned from it. One piece of secondary information I used was quite similar to my primary research, but had many more responses, which better showed what type of audience the game has.

I struggled to find people to fill out my survey, as I had to make sure that every person that did it had played GTA 5 before, and I wanted to use people that I knew. To make my primary research better I could have put my survey out onto GTA 5 related online websites, which would have significantly increased the number of responses I received.